Strategic Marketing
The emerging market is our playground and we understand how to grow your business here. After all this is where we live. Fortune 500 or start-up, United Nations or local NGO, we help you navigate unchartered territory and connect with your customer.
- Market research & due diligence
- Marketing plan
- Data diagnostics
- Segmentation
- Targeting & positioning
- Promotional tactics
Communications 4 Development
A solid communications strategy offers return on investment and saves you money down the line, while improving internal and external relations. We have a proven track record and extensive experience in Corporate Communications and Communications for Development (C4D)
- Communications Strategy
- Stakeholder Mapping
- CSI Strategy design
- Developing advocacy toolkits
- Public outreach
- Government Communications
- Impact assessments
Public Relations
What do you want to say, to whom, where, why and how? Whether media placement or press conference, Emergo has an excellent success rate in getting your message out there. From branding to crisis communications, we are with you all the way.
- Publicity drives, press briefings and tours
- Press releases
- Branding and activations
- Advertising and media placements
- Crisis communications and manuals
- Event organising
Digital & Social
It’s a jungle out there. How to get noticed in the virtual marketplace? And more importantly, what does it mean for sales? Digital marketing is the new normal. We offer Pay-Per-Click, social media services and much more. Instantly measurable through our dashboard analytics tool.
- Content marketing
- Google Adwords
- E-mail marketing
- Social media maintenance
- Website hosting and management
Creative & Writing
Emergo builds websites, designs billboards and produces publications such as annual reports, newsletters, prospectuses. We don’t just design. We get into your head and create the content start to finish according to the latest corporate governance codes.
- Copywriting
- Content generation
- Artwork & Design
- Annual reports & stand-alone publications
- Speechwriting
- Photoshoots
- Information, Education and Communications materials
- Corporate Identity and logo
Customer Relationship Management
Emergo is a partner of Customer Service Management Africa. In close collaboration with academic institutions and private sector partner we devise solutions to improve communication between you and your customer.
- Sales force automation
- Customer service optimisation
- Interpersonal communication
- Feedback design
- Monitoring & Evaluation
Internal Communications
Organisations are complex. Streamlining communication processes between the C-suite and work floor is vital for efficient external communications. We help clients to establish clear lines of communication and feedback mechanisms so that everyone is on the same page.
- Communication audits
- Team building and coaching
- Establishing communication protocols and processes
- Media training
- Change management
Research
Developing countries come with blind spots. We help you fill in the data gaps and identify the opportunities. Emergo has conducted studies in the trade, tariff and transport sectors, climate change, media and ICTs.
- Desktop research
- Key informant interviews
- Reporting
- Baseline studies
- Media monitoring
Investor Relations
Africa is not for sissies. The challenges with doing business in Southern Africa are multi-fold. We have given several multinationals a soft landing by leveraging our network and bypassing red tape. We assist in exploration, acquisition and operationalisation. We are also the publishers of the Namibia Investment Brief.
- Identifying prospects
- Setting up high-level meetings
- Vetting of business partners
- Licensing and statutory reporting
- Business Intelligence